Many LGBTQ+ people see corporations celebrate Pride with rainbow logos and campaigns, yet those same companies often fail to support the community in meaningful ways. In this video, we explore what rainbow capitalism is, how corporate greed and pinkwashing show up during Pride, and why performative allyship continues to frustrate so many LGBTQ+ people.

From Pride’s roots in protest to today’s corporate-sponsored celebrations, visibility alone isn’t enough. Real allyship requires accountability, inclusive policies, and year-round support — not just seasonal branding.

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Listen to the full podcast episode: https://www.ajadedgay.com/09-corporate-greed-rainbow-capitalism/

Read more on the topic in my blog: https://www.ajadedgay.com/blog/beyond-the-rainbow-the-dark-side-of-corporate-pride-and-rainbow-capitalism/

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Sources:
Why LGBT Pride Festivals Have Become Increasingly Corporate: https://www.marketwatch.com/story/why-lgbt-pride-festivals-have-become-increasingly-corporate-2017-06-23

The Best Part of Pride is Making Fun of Rainbow Capitalism: https://www.refinery29.com/en-us/2021/06/10509012/rainbow-capitalism-explained-memes

The LGBTQ+ Community Has $3.7 Trillion In Purchasing Power; Here's How We Want You to Sell to Us: https://www.entrepreneur.com/article/334983

How LGBTQ Pride Month Became a Branded Holiday: https://www.vox.com/2018/6/25/17476850/pride-month-lgbtq-corporate-explained

5 Horrible Pride Campaigns So Far: https://chaosandcomrades.com/stories/5-horrible-pride-campaigns-so-far/

Just Some Brands That Have Absolutely No Business Running a Pride Campaign: https://www.pbs.org/newshour/show/rainbow-capitalism-raises-questions-about-corporate-commitments-and-pride-months-purpose

Rainbow Capitalism Raises Questions About Corporate Commitments and Pride Month’s Purpose: https://www.pbs.org/newshour/show/rainbow-capitalism-raises-questions-about-corporate-commitments-and-pride-months-purpose

These 25 Rainbow Flag-Waving Corporations Donated More Than $10 Million to Anti-Gay Politicians in the Last Two Years: https://popular.info/p/corporate-pride-political-donations?s=r

#AJadedGay #pride #lgbtqadvocacy #gayculture #queervisibility