During Pride month, many corporations and "allies" enthusiastically showcase their support, donning rainbows and sponsoring LGBTQ+ events. But once July 1st rolls around, the vibrant displays of pro-LGBTQ+ sentiments often fade from their workplaces, leaving questions about the depth of their commitment to inclusivity.
In this episode, we’re addressing “performative allyship,” a form of superficial activism that focuses on the appearance of allyship rather than meaningful action, and discussing how “allies” can and should do better.
Related Episodes:
• Listen to Episode 09. Corporate Greed & Rainbow Capitalism (https://podcasts.apple.com/us/podcast/09-corporate-greed-rainbow-capitalism/id1619338054?i=1000566351156)
• Listen to Episode 16. Being an Ally (with Cheyenne Filipczyk) (https://podcasts.apple.com/us/podcast/16-being-an-ally-with-cheyenne-filipczyk/id1619338054?i=1000574754301)
Additional Resources:
• Corporate Performative Allyship: It’s Hurting Your Bottom Line (https://www.gpstrategies.com/blog/corporate-performative-allyship-its-hurting-your-bottom-line)
• Performative Allyship: How to Spot It and Avoid Engaging with It (https://weshape.tech/2022/06/10/performative-allyship/)
• Performative Allies Are Out Here Being Fake As Hell (https://www.huffpost.com/entry/lgbtq-allies-performative-neighbors_n_640a3d34e4b09c5c6d6daccf)
• There's More to Allyship Than Pride and Rainbows (https://www.glsen.org/blog/theres-more-allyship-pride-and-rainbows)
• Pride Month Marketing: Avoid Performative Allyship (https://www.electriqmarketing.com/blog/pride-month-marketing-avoid-performative-allyship)
• True Allyship: A Toolkit for Allies of the LGBTQIA+ Community (https://studyabroad.ncsu.edu/program-director/true-allyship-a-toolkit-for-allies-of-the-lgbtqia-community/)
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